Hybrid Marketing Strategy Becomes a Post-Covid-19 Business Solution
Even though it has been declared free from the Covid-19 pandemic, in fact the impact of the pandemic still haunts all industrial and trade sectors in Indonesia, including the city of Bandung.
This condition has resulted in several shopping centers being quiet because people are used to online activities. Crowd restrictions that were previously implemented meant that shopping centers lacked visitors. This automatically has an impact on traders' income.
Head of the Economic Section of the Bandung City Regional Secretariat, Tubagus Agus Mulyadi, said that on the other hand, this is an emerging opportunity for doing business in the digital era.
"Even though online sales have been around for a long time before the pandemic, the pandemic has meant that companies and traders need to seize the opportunity to deliver products by delivery," said Agus.
He said, the growth of various marketplace and social media companies is changing the way people view and behave in carrying out their activities digitally. Especially in buying or getting something or the product you want.
"It cannot be denied, digital is very effective, efficient, cheap and easy. Therefore, it requires a change in mindset and adjustment or adaptation to current developments," he said.
According to him, a person's success in reading business opportunities is not only conventional, but also by utilizing delivery channels through digital transactions.
Developing new products that are unique and interesting is also an option nowadays, because many young people like a variety of different products, their tastes are increasingly diverse. Even if you have to dig deeper into your pockets.
"Online marketing is also important to develop, considering the many competing companies and traders on all sides which makes marketing strategy opportunities wide open," he said.
Agus explained that implementing the hybrid marketing model has several effective ways to get bigger profits in the current digital era. One way is by analyzing the market.
With a smart management strategy, you can make the development of your business balanced and reap more profits.
"For this reason, hybrid marketing is a solution for business people in the digital era, not only serving offline, but also marketing products online and making payments using digital transactions," he explained. (din)**
Head of the Bandung City Communication and Information Office
Yayan A. Brilyana
