Wow! Bandung City SME Products Present at Uniqlo Heritage
The city of Bandung as the mecca of Indonesian fashion is a sentence that can describe an area full of art and creativity. As one of the areas known for its history and rapid industrial progress in the field of fashion and style.
Once the rise of SME products in the City of Bandung, they are present in a world-famous store, namely Uniqlo. This time, there are SME products from the City of Bandung that line up their products in stores located on Jalan L.L.R.E Martadinata or often called Jalan Riau.
Named #BandungNeighborhood, Uniqlo Indonesia collaborates with the Bandung City Government (Pemkot) to provide installations that display selected SMEs to their customers.
"Uniqlo accommodates Bandung City UKM friends who are being assisted by the agency," said Mayor of Bandung, Yana Mulyana, Friday, October 28, 2022.
He explained that the curation process had been carried out. The enthusiasm of SMEs is also extraordinary when there is a large store offering to line up local products.
The collaboration between the Bandung City Government and Uniqlo is to provide a place to build installations to showcase Bandung City SMEs as a form of promotion with the aim of building collaborative collaborations and providing opportunities for local products to be better known.
"Of the 35 SMEs curated, 6 SMEs are displayed at Uniqlo," he said.
Yana appreciated Uniqlo for working together by providing space for SMEs engaged in the fashion sector.
"I hope this collaboration can build a positive synergy for SMEs in the city of Bandung," he said.
Yana hopes that, when it enters the big market, this local product from the city of Bandung will be able to go up in class so as to provide welfare for SMEs.
"If SMEs have entered here, it is hoped that they will be able to advance to class," he said.
In addition, even though the 2023 discourse has entered the global recession, Yana emphasized that SMEs are one of the products that are resistant to recession and pandemics.
"He said that in 2023 there was a global recession, we (Bandung City Government) still believe that MSMEs are the most resistant to recession and pandemics," he said.
In the same place, President Director of PT Fast Retailing Indonesia, Naoki Kamogawa said, the presence of SME products in the City of Bandung at Uniqlo can find out more about these SMEs at Uniqlo stores.
"Information and some products from SMEs are displayed in a special area (showcase) in the Uniqlo store," he said.
"This activity is called the Bandung Neighborhood Collaboration. The selection of products displayed will be reviewed every year so that it provides more opportunities for other SMEs to be displayed," he said.
The following are SME products from Bandung City that appear at Uniqlo, Kumala Artistry, Nayaga Studio, Kar Jewelery, Sampurasun, Gammara and Bobobags. (yes)**
Head of the Bandung City Communication and Information Technology
Yayan A. Brilyan
