Zayn House, Home-based MSMEs with Exclusive Collections

Passion for doing business can come from anywhere. Likewise Sri Eva Juliana, after quitting her job. He continued his talent for the fashion business.

Humas Kota Bandung Thursday, 09 February 2023 07:56

When met at the official store, Eva said she was building a "fashion daily" business called Zayn House in 2019.

Eva products can be found through offline stores at Jalan Babakan Cihapit No.199, Padasuka, Kec. Cibeunying Kidul, Bandung City.

He admitted, in the beginning in 2018 there were only dropshippers and only had an online shop.

"At first I was just a dropshipper and because of the pandemic, the supply of goods didn't come in, but it's a shame because we already have a market," said Eva.

However, Eva's efforts to take advantage of business opportunities are not without challenges. His achievement as 2nd place in the UMKM award is one of his successes in this fashion business.

"At that time we met Disdagin (Bandung City Trade and Industry Service), took part in the curation. And apparently passed the curation and finally got to the 2020 Creative Market exhibition," said Eva.

"After that, we took part in the selection, there was an interview and thank God we passed 2nd place," continued Eva.

Slowly but surely, her business is becoming more and more known by many people, her social media links are even more accessible to people and that is what has made Eva focus more on running her own production until now.

"From Disdagin, we know Diskopka UKM, which in the end we became their mentor and facilitated places in Summarecon and Patrakomala," continued Eva.

Currently, Zayn house focuses on producing regular daily clothes such as one sets and tops.

"Because we think daily turnover is faster than special occasion clothes which are only worn on special occasions," said Eva.

In addition, Zayn House is currently open to custom, such as family uniforms, bridesmaids or groomsmen.

"So the target market is not only women, but men can custom it, children can make it too," said Eva.

Eva said, at the beginning of building a business, she could only get a turnover of around IDR 5-8 million per month.

However, over time, with current product development, he can get a turnover of up to IDR 80-100 million per month.

"Prices per item start from Rp. 100,000 to Rp. 200,000, depending on the order from the customer," said Eva.

Eva products can be ordered via Instagram @zaynhouse. According to him, even though it is still new, the online consumer scale can reach East Java, Jakarta, Tangerang, Serang, Aceh, to Dubai. (anisa/patra-apprentice)*

Head of the Bandung City Communication and Informatics Agency

Yayan A. Brilyana