Bandung City Dekranasda Holds AI-Based Marketing Optimization Seminar for Creative Industries

Entrepreneur and Founder and Skill Champion Mentor Dr. Muhammad Al-Hadad was the resource person for the seminar which was attended by 50 MSME participants assisted by the Bandung City Dekranasda.

According to him, the presence of AI (Artificial Intelligence) is a sign of current technological progress. AI has made great advances in technology and expanded its industry in various fields, one of which is marketing.

Meanwhile, the Bandung City Dekranasda Competitiveness Sector Coordinator, Ir. Indah Kurniawati, said that this activity was to prepare oneself and increase competitiveness in the creative industry.

"It is hoped that this activity can optimize the potential of the creative industry fostered by the Bandung City Dekranasda. "To be a pioneer in adopting and integrating AI technology," said Indah.

“Because the city of Bandung has long been known as a creative and innovative city. "Of course it cannot be denied that the role of AI in creative industry marketing is a necessity," he added

Meanwhile, Head of the Economic Section of the Bandung City Regional Secretariat as Secretary of the Bandung City Dekranasda, Tubagus Agus Mulyadi, said that this AI-based marketing optimization seminar aims to introduce AI technology as a business method in the digital era.

“Today's seminar is one of the programs of the Bandung City Dekranasda work program. "The aim is to introduce AI technology as a business method that can be used by SMEs in Bandung City," said Agus

“Because business development really depends on the business actors themselves. "How to be able to adapt to technology and information so that we can improve welfare, especially for families and also increase the rate of economic growth in the city of Bandung," he said. (rer)**

Head of the Bandung City Communication and Information Office

Yayan A. Brilyana