Subang Jaya Malaysia Explores Cooperation of MSME Products in Bandung City

This was conveyed by Deputy Governor of Selangor Malaysia, Dato 'Johari bin Anyar. Before becoming Deputy Governor, he had served as Mayor, Subang Jaya. For three days in the city of Bandung. According to him, the city of Bandung is a creative city that is able to build the economy of its people.

"I also want Subang Jaya to study and make the city of Bandung as an example. This city is one aspect that I want, so that we can wake up aspects of habits and efforts of the community better," said Johari.

He said the economy in Subang Jaya was dominated by the aspect of trade and tourism, one of which was the Sunway Lagoon which was quite famous there.

"When compared to Petaling Jaya, Subang Jaya does have a larger area. At night the population can reach 1.2 million. That afternoon it could even three times.

Responding to this, the Mayor of Bandung, Yana Mulyana said, when Pandemi struck it instead gave its own wisdom to the economy of the city of Bandung.

"At the time of our economic growth minus 2.26 percent or equivalent to Rp1 trillion. However, in 2021 our economy grew 3.78 percent. Even in 2022 grew up to 5.41 percent. This is all because of creative MSMEs," Yana admitted .

He explained, when Pandemi Covid-19 Bandung City Government made regulations so that all places must provide land for MSME products if they want to have a permit to operate from the government.

"We make activities at the mall 10 days, the participants are also changing in each mall. Everything is free. MSME actors do not need to pay, they only bring products," he said.

In fact, the Bandung City Government also facilitates MSMEs to directly conduct pitching among fellow business people or B2B schemes.

"This really makes it easier for them. We don't use the G2G scheme. But directly B2B.
They immediately gave a down payment to our fostered MSMEs when they were dealt with, "he explained.

Meanwhile, Head of the Bandung City Cooperative and UMKM Office, Atet Dedi Handiman said, the Bandung City economy was dominated by 80 percent of small entrepreneurs. The products are very creative and are always accompanied to be better in quality and quantity.

"We also provide ease of licensing through online. So that small entrepreneurs do not have to come, they already get the parent number online," said Atet.

Then, from the aspect of empowerment, the Bandung City Government helps the MSMEs connected with entrepreneurs and financial institutions. Whereas in the marketing aspect, the Bandung City Government held exhibitions both within the city, outside the city, or international.

"This is also our cooperation with Disdagin. We curate products that are worth marketing. Of the 12 malls in the city of Bandung, 7 of which have worked with our MSMEs. In fact, our fostered MSMEs can also leave products at Uniqlo," he said .

MSMEs are also given training to improve the quality and quantity of products. For example a good way of packaging, the appearance of attractive product photos through photography training. Moreover, most of the products in Bandung are fashion and culinary.

"In addition, to grow the economy, we also foster cooperatives. One district is a champion cooperative. It has been formed in 28 districts, it is expected to be able to encourage the economy through these cooperatives. Not to mention other cooperatives in each house of worship. If the turnover is totaled to reach Rp3 trillion from 700 cooperatives, "he added. (din) **

Head of Diskominfo Bandung City

Yayan A. Briliyana